Kelby.
Marketing manager who turns websites, emails, and webinars into revenue — and heads for the mountains with a film camera when the numbers are in.
01 / Marketing Work
Proof over promises.
Six years in B2B — run your cursor down the list, click any project for the story.
01
Training page redesign
The Inteq Group — legacy training catalog rebuilt into a clean, intuitive layout. Bounce down, conversions and readability up.
Cut bounce rate and lifted conversions and readability across Inteq’s training catalog — the redesign that anchored my move from specialist to manager.
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02
Webinar landing page
Full-page enrollment experience for a live BSA event — built to convert visits into signups. My webinar programs now average 200+ registrations.
Turned visits into signups for live BSA events — the same playbook I now run at scale, averaging 200+ registrations per webinar.
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03
Whitepaper landing page
Clear hierarchy and a single focused call-to-action, guiding readers to the download in seconds.
A single focused call-to-action guided readers to the download in seconds — clean hierarchy doing the quiet work of lead generation.
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02 / About
The person behind the numbers.
I’m a marketing manager at Careficient — promoted from specialist after the numbers added up. Six years in B2B total; before that, three years running marketing solo at The Inteq Group.
I build and maintain our WordPress site end to end, using AI-assisted development for custom code and integrations — no developer needed. Away from the laptop: 35mm film, disposable cameras, and Rocky Mountain trails.
$400K+
website revenue · 4 months
$150K+
email revenue · one month
200+
registrations per webinar
26%
lead growth on $100/day
03 / Film Photography
Shot on film.
27 frames — Japan, Colorado, and the people along the way.
drifts on its own — grab it to browse · click to enlarge
04 / Writing
From the blog.
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3 Reasons Why You Need To Try A Disposable Camera
Kelby. Work About Film Writing Résumé → Are you tired of capturing moments only with your phone’s camera? While cameras have evolved in numerous…
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Covid-19’s Impact on The World of Media
Kelby. Work About Film Writing Résumé → A survey published by Amy Watson at Statista collected information on how people increased the amount of…
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Film: Rocky Mountain National Park
Kelby. Work About Film Writing Résumé → Rocky Mountain National Park We’ve recently completed the move to Denver, and in doing so I’ve already…